Hugely successful App Angry Birds created by Rovio studios is no longer just a game, an animated series is currently in production, for launch on multiple platforms. Rovio is planning to bring out 52 shortform animations, however fans of the game will have to wait for the shows as Rovio won’t release them until 2014. Speaking with head of animation Nick Dorra:
“We’re going to roll out a weekly animation series later this year of shortform content (2 minutes in length), We’re going to roll it out on all possible devices. We’re looking at building a video app for that, and we’re also looking at partnerships and so on… We want to be on all screens.”
Those partnerships include a deal with Samsung announced in January 2012 that involves an app for the company’s range of Smart TV internet-connected televisions.
Rovio is pinning its hopes on gaining new fans through the animation that they cant reach with the game:
“It’s about telling more engaging stories… and deeper thoughts, deeper feelings of the characters, such as why are they always angry? Angry Birds is not just about the gameplay, and will be in the future less and less about the slingshot, actually, and more and more about the characters.”
Angry Birds The Movie
Rovio have hired Marvel Studios chairman David Maisel as an adviser, which has sparked musing that a Angry Birds film is in the work. Dora had this to say on the matter:
“It’s in development, but it won’t be out in 2013 or 2014, you’ll have to bide your time and first watch all of our shorts!”
Look Out For New Games
Rovio is also working on new games, some of which won’t involve Angry Birds at all.
“We are going to release completely new IP this year. Nothing to do with Angry Birds. But we are also working on bringing new projects in the Angry Birds universe that have nothing to do with the gameplay we have seen before”